More than ever before, it’s vital to reach your audience on the platforms they are using most. Social media advertising has become essential in the modern age, due to the sheer volume of users on these platforms.
Let’s put it into perspective. In 2015, just over half of the population used platforms like Facebook, Instagram and LinkedIn. In 2021, that surged to almost 80 per cent of all Australians. If you’re not taking advantage of this activity, you’re losing out to competitors who are.
When you want to reach consumers, the best platform is Facebook, although other channels like Instagram are rapidly rising and should not be discounted. For B2B sales, LinkedIn is a highly effective platform. The problem is that it takes an agile strategy and audience research to land a hit, no matter the channel you use.
That’s where we come in.
While ads are effective and an essential part of your strategy, promoted posts are highly effective, too. This includes taking specific posts and targeting them to a specific, more targeted audience. Our strategy will include a balance of pay-per-click promotion to help you maximise your campaign to the best possible level.
This can be a balancing act. The more you spend, the more people you will reach. But simply throwing money at platforms like Facebook is not a cost-effective solution. Our team will work hard to make your content as effective as possible to reduce your cost-per-click and deliver the best ROI.
Ready to get social? Contact our Hervey Bay team now.